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Excelling in the Saturated Dating Market The online dating industry is brutally competitive.To succeed, you have to be different; when it comes to product experience, monetisation and marketing, you have to be better.

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Between 20, the number of people using online dating sites doubled, from 20 million to 40 million, and about one third of America’s single people participated in some sort of online dating last year.But despite these numbers, it’s unclear if online dating is any more effective than, or really any different from, meeting someone offline.The Current State of Online Dating Online dating in the UK has steadily developed into a multi-million pound industry. By our own approximations, the sector is estimated to be worth around £185 million and is expected to grow by around 6% this year.The challenge is that the online dating industry is getting crowded.With some goading from a friend — who somehow convinced me that the stigma against online dating was no more — I joined Ok Cupid and started scanning the thousands of matches that popped up on my screen.

Apparently, I wasn’t alone in my Valentine’s Day depression-induced hunt for Prince Charming.

In the UK alone, there are more than one thousand different online dating services.

As the industry continues its impressive growth, we need to see consolidation in the market.

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The Better Business Bureau reports that the company lost its accreditation in July.